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2024

It changes everything

Client

Accès pharma chez Walmart

A network of about 70 affiliated pharmacies, Accès pharma chez Walmart locations are situated within Quebec’s Walmart superstores and are operated by pharmacist-owners. After using a celebrity spokesperson to increase brand awareness in previous campaigns, Archipel accompanied Accès Pharma in a transition aimed at setting the brand apart in its market.

After having successfully established its notoriety among the Quebec population with the use of a spokesperson, Accès pharma was looking to set itself apart from a relatively uniform market and emphasize the services provided in pharmacies.

The new brand signature, “It changes everything” (“Ça change tout”), reflects the fact that it is at once possible to benefit from solutions that address common health problems while receiving an array of services from one’s pharmacist-owner. To support this claim, Archipel created a highly imaginative visual universe: colourful, somewhat comical, and featuring mostly the two colours associated with the brand’s identity. The campaign uncovered absurd situations and adopted a humorous tone to showcase how customers can take advantage of the distinct service offer provided by Accès pharma chez Walmart.

Four 15-second videos were used to prove just how an Accès pharma pharmacist-owner can be an ally, getting people out of seemingly catastrophic situations simply by providing complete solutions and services – all under one roof.

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