With 25 years of experience in marketing and communications, Geneviève excels at leading the consulting division while adopting a creative yet rigorous approach and constantly pushing the boundaries of her thinking. A versatile professional, she works with multiple clients while ensuring the team stays engaged. Valued for her ability to listen, her leadership, and her people-oriented approach, she has contributed to the success of well-known brands. This outdoor enthusiast has more than one string to her bow.