For over 30 years, Caroline has dedicated her professional life to creative communication in all its forms. She helps companies achieve their business goals by working with her team to implement innovative marketing strategies fueled by impactful and original creative work. In doing so, she also contributes to the business development and brand visibility of Archipel. Also, don’t be surprised to sometimes find her in a yoga pose, embracing the balance that this discipline provides.

With over 25 years of experience in creative communications, Pascal now co-leads his own agency. As a creative strategist, he has orchestrated international campaigns and ensures that brands resonate strongly with their audiences. At Archipel, he uses his creativity to craft unique experiences and inspire teams with remarkable strategic insight. In addition to his passion for strategy, he is passionate about team sports; as an active ultimate Frisbee player and a baseball and volleyball coach for his children, he is always thinking about the best ways to improve performance and team cohesion.

For Michel, creativity is a vast playground where he can move from conceptualization to the visual realization of ideas. This creative director and inspiring colleague has a knack for making clients dream, making them laugh, and raising awareness about a cause. For him, no project is too small, and no idea is ever fully developed. In his free time, you’ll find him with a glass of wine in hand, cooking up a delicious meal for you.

As an operations and human resources manager, Geneviève has an unconventional career path that makes her extremely versatile. She has developed her listening skills, emotional intelligence, and stress management abilities. As a former project manager and team lead, she has a deep understanding of the ins and outs of a campaign and the key messages it requires, which also allows her to ensure that operations run smoothly. Outside of work, you’ll find her with a microphone in hand, hiking boots on her feet, or lost in a novel!

With 25 years of experience in marketing and communications, Geneviève excels at leading the consulting division while adopting a creative yet rigorous approach and constantly pushing the boundaries of her thinking. A versatile professional, she works with multiple clients while ensuring the team stays engaged. Valued for her ability to listen, her leadership, and her people-oriented approach, she has contributed to the success of well-known brands. This outdoor enthusiast has more than one string to her bow.

Passionate about the strategic thinking process, Barbara is never more inspired than when a problem seems impossible to solve. No business challenge or consumer issue seems trivial to her, as she believes there is a solution to everything. Having had the opportunity to work with major clients in the cultural, health, beauty, and automotive sectors, among others, she combines her creative flair with an innovative approach to develop impactful projects. Barbara also has a passion for the finer things in life, such as wine, fine dining, art, music, and fashion, and she shares her favorites through her blog and Instagram account.

Passionate about graphic design, Vincent has in-depth expertise in computer graphics, 3D modeling, and team management. With twenty years of experience at the same company before joining Archipel, he excels in both the creative and technical aspects of projects. Loyal and reliable, he leads the production team with confidence, finding creative solutions and streamlining processes for optimal performance. In the summer, you’ll find him on the golf course, and in the winter, he’ll be giving you the stats on the Canadiens!

Tanya is our digital media and social media expert, with a unique talent for creating engaging online campaigns. Passionate about the ever-evolving digital landscape, she excels at every stage of the project cycle, from planning to optimization. Thanks to her attentiveness and dedication, she fully understands clients’ needs, bringing a deep understanding of digital trends to every project. Calm and introverted by nature, Tanya becomes quite talkative when she has her headphones on or is at a concert!

Dynamic and always focused on innovative solutions, Yves-André stands out for his experience in communications and event planning, as well as his solution-oriented approach. Charismatic, Andy (as he likes to be called) knows how to respond to client requests by offering impeccable, respectful service. You might also find him juggling a soccer ball.

A seasoned communications and project management professional, Mourad has over 13 years of experience in agencies and consulting. An expert in award-winning advertising campaigns and digital strategies, he is passionate about the impact of communications on business growth. Mourad is known for his collaborative approach and his ability to rally teams to achieve exceptional results. Don’t try to reach him in his free time—he’s either volunteering or online gaming!

Thiago describes himself as a full-stack web developer. With over 20 years of experience, he is characterized by his keen curiosity, a thirst for learning, an engineer’s mindset, and creative energy. As a web specialist, Thiago loves finding new solutions to clients’ problems and transforming any idea into a reliable, efficient, and highly enjoyable web experience. You might find him moving pieces on his chessboard or strumming his guitar while singing along.

Patrice began his career as a developer, then worked in product management and web technical production. Now the CTO at Archipel, Patrice is passionate about problem-solving. In addition to advising clients on UX/UI, he’s also working to establish himself as a leading expert in artificial intelligence at Archipel. He doesn’t take himself too seriously—even with his 25 years of experience—and loves to laugh, even during the most intense moments of a project. Patrice also speaks three languages, so he’s more likely to understand you!

With a degree in communications, Ève began her career as a production assistant and communications specialist before joining the Archipel team as a coordinator. Agile, collaborative, solution-oriented, and positive, Ève likes to approach projects with structure and rigor, while fostering a pleasant work environment. This dynamic young woman is easy to get along with and always has a big smile on her face as she goes out of her way to serve clients. Whether it’s scuba diving, skydiving, traveling, or sports, nothing stops Ève!