We drive results for retail businesses.
We support retail businesses with a practical approach combining strategy, creative and data to improve commercial performance, online and in-store.
The real challenge facing retail in Quebec
Increase traffic
Increase basket size
Build loyalty
None of it is possible without a strong customer connection and a consistent experience from web to store.
70%
Consumers choose brands that understand them, even when they’re not the cheapest option.
Source: Deloitte Digital
CUSTOMER SERVICE IN 2026
90% OF PURCHASES ARE MADE IN-STORE
QUANTITY VERSUS QUALITY
LET’S TALK
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45 MIN
to understand what’s slowing your sales down.
48 H
to get a clear diagnosis.
The retail challenges we see most often
Between marketing, operations and growth objectives, aligning everything becomes difficult.
- The right audiences aren’t prioritized
- Data is underutilized
- Messaging lacks clarity
- Promotions take up too much space
- Investments generate low conversion
- The customer journey lacks consistency
85%
Retail purchasing decisions are influenced by factors unrelated to price (customer journey, trust, brand image).
Source: McKinsey
GIANTS AND THEIR STRUCTURE
ONLINE SHOPPING
GENERATION Z
The Archipel approach
3 levers to improve your retail performance
Strategy
Understanding motivations, friction points, the moments that increase basket size and what influences conversion.
+34%
conversion
with messaging centered on consumer motivation.
Source: Ipsos
Creation
Making the message stand out so it gets remembered and drives action.
+47%
of a campaign’s sales effectiveness depends directly on creative quality.
Source: Nielsen
Data
Turning data into clear decisions to optimize every marketing action.
2200%
greater chance of acquiring new customers and 1,800% greater chance of being highly profitable: that’s what companies that fully leverage their data gain compared with those that do not.
Source: McKinsey
Why ARCHIPEL ?
We help retail brands and businesses to:
ATTRACT
CONVERT
BUILD LOYALTY
OUR FORCE
combine strategy, creativity, data, and customer experience to improve performance.
