Langlois

Langlois Avocats is a well-established business law firm in Quebec, with a growing presence in Toronto. We partnered with them to redefine their brand strategy and visual identity. While the firm is known for its caring culture, that very quality had started to blur its image of strength in the market. Our goal was to build a sharper positioning rooted in the firm’s true asset: the excellence of its lawyers.

Bring this positioning to life through a brand awareness campaign rolled out in Montreal and Toronto.

We began by crafting a new brand signature that captures the essence of Langlois: Good People. Great Lawyers.
Since lawyers live and breathe words, we chose to play on their natural territory. Each line of the campaign showcases the value Langlois delivers to its clients, highlighting their intelligence and precision. Some messages focus on meaning itself, while others make clever use of the medium they appear in.