Épatante Patate

For the past 13 years, Archipel has worked with Quebec’s association of potato packers and producers, the AEPTQ, to defend the “helluva” potato’s place at our tables.

The new annual campaign reconnected with the known signature, “C’est plate pas de patate” , i.e., “It’s boring without potatoes” with the objective of giving the beloved spud a younger, more up-to-date image. Back by popular demand, messages were voiced by the anything-but-boring Katherine Levac to reach out to young adults.

To revive the potato’s image and debunk myths and false perceptions that sometimes plague this root vegetable.

To dispel false beliefs about the potato by using humour to “level the field”, so to speak.