Fromagerie Victoria

Fromagerie Victoria operates 28 restaurants across Quebec and the Montreal area. As the brand continues to grow, it faces a surprising challenge: many people don’t really know it, or don’t even realize it’s a restaurant. On top of that, the brand lacked a proper advertising platform. This led to the creation of a bold new signature: Notre fromage en mène large.

Create a campaign that sets Fromagerie Victoria apart from its competitors while showing just how much the brand (and the cheese) has to offer.

The creative leap was obvious: make the cheese curd the star. Its oversized presence in the visuals mirrors its importance to the brand itself. Everything revolves around the cheese. The new platform highlights the variety of the menu, how the cheese elevates each dish, and the fact that it’s produced and delivered fresh to every restaurant each morning, turning this signature curd into a true icon of the brand.