Le Devoir

Between global conflicts, economic tension, and an endless stream of environmental and social crises, our feeds are overflowing with noise. With algorithms and AI shaping what we see, we rarely choose the information we consume, and often lose control over its quality.

Create a campaign promoting two months of free access to Le Devoir’s digital platforms, while positioning the publication as a source of journalism that is both accessible and reliable.

Reading Le Devoir takes a little more time, but it gives a lot more perspective. The campaign puts readers at the heart of the story, reminding them that real journalism helps them understand the world they live in.