Martel paysagiste

Martel Paysagiste is a Quebec based landscaping company that designs and builds durable outdoor spaces. With a full order book and limited access to foreign workers due to the pandemic, the company faced an urgent labour shortage. At the same time, COVID created a local recruitment opportunity, despite reduced motivation caused by government benefits.

Develop a recruitment campaign to attract and convert local workers quickly.

Position landscaping as a job for people who put their heart into their work. By embracing the physical demands, changing weather and hands on nature of the job, the campaign aimed to attract candidates who value effort, resilience and pride in a job well done.