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2025

Giving Langlois Avocats Its Voice Back

Client

Langlois

Following a major brand overhaul and full website redesign, Langlois Lawyers, named Regional Law Firm of the Year – Québec at the 2025 Canadian Law Awards, is launching a new brand awareness campaign aimed at strengthening its image in an increasingly competitive market. This campaign is an opportunity to showcase what the firm stands for: a
sophisticated, top-tier player with a clear and daring vision.

Bring this positioning to life through a brand awareness campaign rolled out in Montreal and Toronto.

We began by crafting a new brand signature that captures the essence of Langlois: Good People. Great Lawyers.
Since lawyers live and breathe words, we chose to play on their natural territory. Each line of the campaign showcases the value Langlois delivers to its clients, highlighting their intelligence and precision. Some messages focus on meaning itself, while others make clever use of the medium they appear in.

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