Collège Montmorency

Collège Montmorency needed to refresh its brand. Despite offering a wide range of programs and a dynamic student environment, its image was still too descriptive and functional. For most students, the choice of college came down to location and programs, without any deeper sense of belonging. The challenge was to give the College a distinct personality that reflects its energy and showcases the many opportunities it opens for students. To build this foundation, we conducted internal and external surveys, followed by a creative workshop with 16 participants from the College. Together, they helped define the brand’s central idea.

The mandate was to develop a new brand strategy and evolve the visual identity, shifting perception of the College from a simple stepping stone to a destination in itself.

At cégep, every student moves forward in their own way. Some have a clear path, others are still figuring it out. And that’s perfectly fine. The college experience isn’t always linear. It’s made of choices, detours, trial and error, and discoveries that shape a unique journey for each student.
This comes to life in the brand signature « Avance à ta façon ». The visual system reinforces this idea, with the speech bubble acting as a space for expression and individuality. It becomes the place where the brand speaks directly to students, in their own voice.