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2025

That “Little Box” Has a Name, and it’s Dion!

Client

DION

Dion is a Quebec-based spice brand recognized for its unique stackable plastic boxes. Despite this distinctive packaging, the brand suffered from low awareness – few people actually knew the name Dion.

Define a new brand positioning and create a fresh visual identity.

With the widest variety of herbs and spices and the most practical packaging, Dion gives home cooks the confidence to fully express their creativity. The brand now feels more accessible and inspiring, instantly recognizable through bright colors and a bolder logo. Its new tagline, Spice things up., captures both the essence of the products and Dion’s mission : to make people love cooking and the joy of good food.

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