Poulet du Québec

In Quebec, there are two kinds of people: those who love chicken, and those who used to. We noticed that over 1.3 million Quebecers have drifted away. They still eat chicken, but barely once a week. They find it a bit boring, always cooked the same way.

Make Quebecers fall in love with chicken again.

No matter our age, we all have those endless days. Long exams, stressful presentations, bad luck piling up. And in those moments, there’s one thought that brings comfort, a little spark of joy that makes us look forward to the end of the day: thinking about what’s for dinner. When it’s chicken, we know it’s going to be simple, good, and just what we need. Pense à ce que tu manges ce soir.