Accès Pharma

In Quebec, pharmacies are part of our everyday culture. They’re local, familiar, and run by a pharmacist we trust. But after running two focus groups with Walmart customers, we realized many still saw Accès pharma as an “American” brand.

Set the record straight.

This campaign breaks down a few myths with humor and honesty. We remind people that Accès pharma is a Quebec company, owned by local pharmacists, offering real health services, not just products on a shelf. Each message ends with the signature Pour vrai, a bold way to claim our truth and connect with people’s doubts. Because at the end of the day, Accès pharma means real pharmacists, solving real health problems, pour vrai.