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2025

A Website as Bold as Its Packaging

Client

DION

Dion is a Quebec-based spice brand known for its distinctive stackable packaging and for offering the largest variety of spices in its category. The new brand identity was built around one central idea: giving people the confidence to fully express their creativity in the kitchen.

Redesign Dion’s website to showcase nearly 350 products and recipes, while creating a simple, intuitive content management structure for internal teams.

Inspired by the brand’s iconic box, the site was designed using a system of animated, interactive blocks. Its menu and search bar create a seamless, intuitive experience that naturally connects products and recipes.

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