Déco Surface

Déco Surfaces, a network of over 70 flooring and decorating retailers, wanted to increase its brand awareness and establish itself in the minds of consumers, while maintaining close ties with its network of specialists.

Create a campaign that illustrates the passion for decorating and engages the retail network, while reminding consumers that they can rely on local experts.

By observing consumer behavior and their numerous questions on various online forums, we realized how stressful making the right decorating choices can be. We came up with the idea of ​​telling short stories to illustrate how we can become obsessed with our renovations, to the point that they take over our entire mind.