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2026

Highlighting the poultry farmers, to showcase our regions

Client

Les Éleveurs de volailles du Québec

In a context where supply management is once again emerging in political discussions between Canada and the United States, the Éleveurs de volailles du Québec aim to raise public awareness around this issue.

The goal is to create a campaign that strengthens public pride in local production.

Rather than taking a political or educational angle, the message focuses on a human narrative—shining a light on the people who work behind the scenes to feed Quebec.

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